The Challenge
People care immensely about the quality of their bread. Everybody loves the aromatic taste, smell, and feel of fresh-baked artisan bread — but few have the patience to prepare it from scratch. While frequenting the local bakery is one option, it’s not convenient for busy people on the move. A good middleground can be found in “parbaking,” wherein a bread product is partially baked, and then quickly frozen for storage. If done correctly, parbaking provides bread lovers with the look, taste, and feel of fresh bread, but none of the stress.
Packaging and providing parbaked artisanal bread products to customers, though, is a great deal more complex. Precision is necessary. Proper timing is everything. That’s why a local wholesale bakery, who specializes in parbaked frozen breads and bread rolls, turned to Wrabacon for solutions.